About - The Magic Collective

The real magic? Creating an impact through visual storytelling, motion graphics and powerful narratives.

Chiara’s goal is to inspire and move people, whether through a mixed-media animation, a digital campaign or a commercial.

She also creates films on social and environmental issues.

The shorts she directed have won several awards and have been selected by Short Film Festivals, Venice Biennale del Cinema and all main International Environmental Film Festivals.

STORY

A Magical Hero's Journey

It’s 2012. Chiara Cant, art director in one of the top 10 advertising agencies worldwide, thinks the time has come to start a passion project in motion graphic to support a cause she really believes in. What was supposed to be just a video on the topic of vivisection instead becomes a hit with thousands of views and a screening at the European Parliament.

Chiara decides to leave Madison Avenue: The Magic Collective is born. Quite a magical collective at first, as it counts just one person, The Magic Collective grows into a network of trusted collaborators.

Currently based in Vicenza, Italy, The Magic Collective is now a place where content and ideas take shape thanks to a team of talented artists or just as a one-woman-band.

CLIENTS

A girl geek with a green heart.

Over the past 10+ years Chiara’s worked for offshore organisations including the likes of Levis and Bloomberg among many others.

Along the journey she’s has found her calling: to specialize in the communication for sustainable or tech businesses.

The real magic? Creating an impact through visual storytelling, motion graphics and powerful narratives.

STORY

CLIENTS

Screened at, among others